Before applying for a registered trade mark, it is important to consider whether the trade mark you have in mind is actually registerable. Under the Trade Marks Act, trade marks have to satisfy certain criteria in order for IP Australia to approve them. To limit the chances of IP Australia rejecting your trade mark application, […]
Once you have registered your business’ name and begin operating, you should begin to consider other ways to protect your business’ intellectual property. As a business owner, you can prevent others from misusing your trade name by further protecting your business’ trade name. This article outlines the key differences between registering a business name and […]
When trying to grow your business and establish your brand, it is important to consider your trade mark options. This may include trade marking your initials. Many famous brands are known by their initials. For example, BMW is far catchier than Bavarian Motor Works and Louis Vuitton’s famous LV monogram is a primary element of […]
If you are in the early stages of setting up your business but wish to protect your intellectual property (IP) as soon as possible, your trade mark application may be an ‘intention to use’ application. To help you better understand what this means for your trade mark application, this article will take you through three […]
The law of passing off prohibits one merchant from portraying their goods or services as those of another and falsely claiming that their goods or services have any link or connection with another. Passing off is a civil offence, and can be used to protect your unregistered trade mark. While passing off exists, it is […]
You might be wondering, how can trade marks protect a school? Well, just like any business, a school is judged on its reputation. Therefore, it is important that you protect your school’s reputation from being misappropriated by others. To help explain why your school can benefit from a trade mark, this article outlines some trade […]
Trade marks can provide you with invaluable protection over your industrial machines. Without trade mark protection, you risk exposing your brand and its associated goods to being misappropriated by others in the industry. To help you decide whether you should protect your industrial machines with a trade mark, this article outlines: what a trade mark […]
Although anyone can apply for a trade mark, it is a difficult area of the law to navigate on your own. Having expert advice from a lawyer when applying and managing your trade mark can make a noticeable difference and help ease what can be a lengthy process. This article outlines some trade mark basics […]
Having your own business with a unique product is a big achievement. The increase in popularity of natural and herbal products in recent years also does not seem to be going away, meaning there is fierce competition. To help your brand and product stand out, trade marks are an essential part of your business. To assist […]
A trade mark is an excellent way to protect the brand of your business. A trade mark is what distinguishes your brand from others, helping your business stand out in any market. However, trade marks can take many forms, making it difficult for you to decide what trade marks your business should have. To help […]
