A trade mark is one way for you to increase the value of your brand. A trade mark helps distinguish your brand’s assets from competitors by giving you exclusive rights to the use of your trade mark. One type of trade mark you can register is the three-dimensional shape of your goods. To help you […]
Major companies do not establish their brand overnight. Instead, the process takes place over a long period of time and requires significant investment in intellectual property (IP). This includes investment into trade marks. Therefore, this article will take you through the importance of trade mark registration for your startup. When Should a Startup File for […]
Having a registered trade mark can give you certain exclusive rights as a business owner. One of the most common things that individuals try to protect with a registered trade mark is the name of their products. Registering a trade mark for a product protects its distinctive name and distinguishes it as something unique to […]
Trade marks are an excellent tool to help your brand stand out amongst competitors. Accordingly, it is important to register your trade mark to receive the best protection. Registration allows you to enjoy the full benefits of trade mark protection. To help you with your trade mark application, this article will take you through the […]
Given the competitive nature of the music industry, protecting your intellectual property (IP) as an artist should be a high priority. However, it can be difficult to know where to even begin when it comes to trade mark protection. To help, this article provides a brief outline of: the benefits of trade mark registration; how […]
A trade mark is one way to help your brand stand out in the marketplace. Businesses will often seek to register a trade mark for their business name, logo, slogan or even their business’ jingle. However, while trade marks can take many forms, there are some restrictions on what you can and cannot register as […]
IP Australia is a government body in charge of trademark registration. They categorise trade marks into 45 different classes of goods and services. These classes allow different sorts of enterprises to register their trademarks in the categories that are most relevant to their main business. In particular, class 18 includes leather, leather imitations, travel items […]
If you have worked hard to establish your business and build your brand, you may be looking for ways to protect it. One of the ways to do this is to obtain trade mark registration. Trade mark registration is one way to protect your business’ intellectual property (IP) and ensure your brand has sufficient protection […]
In 2020, multinational technology company, Apple, entered into a trade mark dispute with food blog, Super Healthy Kids. The dispute was over Super Healthy Kid’s use of a pear in their logo. Apple’s opposition was on the basis that the pear would be too similar to their iconic apple logo. Likewise, Apple believed the logo […]
