There is a lot to think about when registering a trade mark, from the different requirements in a trade mark application to avoiding different grounds for having your application rejected. To help simplify the process, this article outlines: the ins and outs of trade mark registration; and the biggest mistakes you should avoid when registering […]
For businesses hoping to stand out amongst their competitors, having a distinct brand is an essential component of their business. As your business grows and the market becomes more competitive, registering a trade mark for your brand will become an essential element to the success of your business. This article will take you through five […]
If you have come up with an innovative business idea, chances are you will need funding to get it off the ground. A crowdfunding campaign is one way that you can raise funds to launch your product or idea. As well as being a source of funds, crowdfunding campaigns also provide insight into consumer interest, […]
As a life coach, you would know that your brand is vital to building your client base. Not only does your brand represent your business, but clients will tend to associate your brand with the quality of your services. For this reason, it is important that you take action to protect your brand from being […]
When working as an artist and establishing your brand, you might be debating whether you should trade mark your name. Artists’ names are often closely tied to their craft and, therefore, their business, making registering a trade mark for their artist name an important consideration. For artists, their name is a business asset with significant […]
Applying for a trade mark can be a long and complex process. After you have made a trade mark application, IP Australia will examine it to ensure that it meets all of the trade mark requirements. If your trade mark does not meet the requirements, you will receive an adverse examination report that outlines all […]
One of the most common questions we receive from business owners is ‘when is the best time to trade mark my brand?’. While the answer varies depending on each individual business, you should generally register a trade mark for your brand earlier in your business’ operation rather than later. This article explains: what trade marks […]
When you are beginning to consider protecting your business brand with trade marks, it might be tempting to overlook the difference between registered and unregistered trade marks. Put simply, the key difference between the two is that registered trade marks are filed with IP Australia, whereas unregistered trade marks are not. However, this difference has […]
As a provider of such essential services, having a good reputation is critical to the success of your medical practice. Having a trade mark is one way to ensure that your medical practice’s brand is suitably protected. It will also help prevent your medical practice from being confused with any competitor medical practices, helping you […]
