If you are thinking of purchasing or obtaining a license to use a registered trade mark, you will likely need to contact the trade mark owner. One of the main benefits of having a publicly accessible trade mark registry in Australia is that you can easily find the owner of a registered trade mark. To […]
Your business’ intellectual property (IP) is its most important asset. This includes your trade marks, which you may wish to seek registration for. However, obtaining trade mark registration is only the first step in the life-cycle of your trade marks. Once your trade mark is registered, there are a number of steps you should take. This […]
Different forms of intellectual property protect different types of material. Generally, a trade mark protects the features that make up a business’ brand, whereas copyright protects original works. This article outlines the key differences between trade marks and copyright and explains how to identify whether either form of intellectual property protects a quote. Trade Marks […]
Trade marks are quickly becoming a valuable asset of many businesses operating in Australia. In 2018-19 alone, intellectual property (IP) assets made up $1.377 billion in Australia’s exports alone. The increasing value of trade marks has allowed many businesses to use their IP as security when applying for mortgages. This article outlines: which trade marks […]
The internet and social media have made it easier than ever to build your brand and business while also interacting with audiences throughout the world. To navigate this era of globalisation, company owners who trade under valuable brand names or use other forms of trade marks in their business must be aware that various regulations […]
Intellectual property (IP) is the most important asset of your business. Your IP helps distinguish your goods or services from all of your competitors, forming a critical part of your brand and business identity. If you are buying or selling a business or transferring any aspect of ownership of your business, it is important to change […]
