If you are building your business and establishing your brand, consider what elements of your intellectual property (IP) you want to register as a trade mark. A trade mark is an excellent way to protect your brand from being used by competitors without your consent. For instance, a logo is one popular brand element to […]
Many small business owners use registered trade marks to protect their intellectual property. Registered trade marks can protect the features of your brand that make it distinguishable. This is because a registered trade mark gives you the exclusive right to use, license and sell your trade mark concerning your business’ goods and services. To cut […]
If you have ever submitted a trade mark application, or have a registered trade mark for your business’ logo already, chances are you are already familiar with the trade mark process. However, as your business grows and evolves, you might be looking to rebrand. This may include amending your logo. In short, it is possible […]
You have decided to establish your own food truck company. You have your original concept a food truck, a website, and a social media presence. Then, it occurs to you that you have done nothing to safeguard your company’s intellectual property rights. This article covers the measures you should take to safeguard your food truck […]
In 2020, multinational technology company, Apple, entered into a trade mark dispute with food blog, Super Healthy Kids. The dispute was over Super Healthy Kid’s use of a pear in their logo. Apple’s opposition was on the basis that the pear would be too similar to their iconic apple logo. Likewise, Apple believed the logo […]
When beginning your business to sell a good or service, there are many decisions to make. You will need to name your business, set up a store, and design and sell products. However, a step that often gets overlooked is ensuring adequate protection to your intellectual property, including your logo. When deciding the best way […]
Under various circumstances, IP Australia may reject your trade mark application. One such reason is if there is a geographical element to the trade mark logo. This is because if you try to register a place name for a group of products or services, there is a good chance that: the relevant consumer will believe […]
If you are seeking legal protection for your business’ products, a trade mark is an excellent option. A trade mark is one way to protect your brand and distinguish your product from other products in the market. This gives you both a competitive advantage and legal rights, providing peace of mind that others will not […]
It is an excellent idea to do a thorough search before applying for a trade mark, to ensure that no similar trade marks are either pending or registered. It is a smart option to broaden the search as much as possible. However, searching is not quite as straightforward as it seems. It takes talent and […]
A trade mark is an excellent way to protect the brand of your business. A trade mark is what distinguishes your brand from others, helping your business stand out in any market. However, trade marks can take many forms, making it difficult for you to decide what trade marks your business should have. To help […]
