Copyright law can be confusing. Ensuring you obtain and retain the right to use your artistic creations is essential for running a business. However, often you can confuse the automatic copyright protection you receive for artistic works with other rights you obtain through filing a trade mark application. Understanding the differences between trade mark protection […]
We all understand the value of a company’s brand. Good businesses invest a lot of time (and money) into developing a memorable business name and brand image. Likewise, if you make the right moves, your brand may be able to stand out from the crowd. Indeed, protecting your business name from competitors using it is […]
In order to register your trade mark, it must be unique enough for IP Australia to differentiate it from other similar brands. However, sometimes, having a common surname in a trade mark you are registering means it will not be unique enough to distinguish your goods or services from others. Therefore, this article will outline […]
How many companies could you name based simply on a single logo, colour, word, phrase, sound, fragrance, letter, number, or image? Several corporations spring to mind that may be identified only by their logo or colours. All of these factors contribute to branding and can be protected by trade mark registration. A trade mark is […]
A trade mark is an excellent way of obtaining protection for your brand. A trade mark gives you the exclusive rights to its use, including preventing others from using your trade mark without your consent. If you have a business, chances are you already have a trade mark. This may include your business logo or […]
Given the day-to-day demands of operating your business, it can be easy to overlook some of the long-term strategies you should consider to ensure that your business can profitably grow. Many business owners are unaware that trade marks are a vital tool that can provide their businesses with long-term protection. To help explain why trade […]
Have you found out that one of your competitors has the same business name as you? You may be wondering whether you can still trade mark your business name. Thankfully, there are some options. In most circumstances, when another business has a similar name to you but provides different goods and services or is in […]
One of the biggest mistakes a business owner can make when launching their new business is failing to protect their brand. A distinctive brand image is an essential part of a business since it allows consumers to differentiate your business from competitors. This article focuses on: how trade marks can protect your business’ brand; and […]
Registering your company name with the Australian Securities and Investment Commission (ASIC) is the first step to starting your business. However, if you intend to prevent other people from using your company name, you should also trade mark it with IP Australia. Securing your intellectual property in your company name early sets a good tone […]
When starting a business, choosing your business name is one of the first things that comes to mind. Not only is having a business name a legal requirement, but it is also a great way to build your brand and stand out from competitors. Before you can register your business name, it is important you […]
