Company websites have become the first place most consumers look to engage with a business. As a result, it has become increasingly vital that you consider the rights associated with domain name registration. Additionally, a trade mark enables you to protect and enforce your rights to your brand. This serves as legal protection and a […]
Registering a trade mark is an excellent way to provide further protection for your brand. However, if you wish to do so but are yet to register your business name, you may have some questions. By law, any party carrying on a business under a name must register their business name. Specific exceptions to this […]
A trade mark is an excellent way to protect your business’s intellectual property (IP). Registering a trade mark can help establish your brand’s reputation, protect your assets, and help you stand out from competitors. A key element of registering a trade mark is demonstrating that it is distinctive from other trade marks. However, proving distinctness […]
With your intellectual property (IP) being a core aspect of business success, you must protect it properly. Protecting your trade mark includes having some foresight into the future of your business’ offerings. It is common for businesses to expand over time and therefore need to increase the scope of their trade mark. Often, an existing […]
The trade mark process is foreign to many people, particularly those establishing new businesses. You might wonder when the best time to file a trade mark application is. For example, should you file a trade mark application before launching your business? Or should you wait until your business has been up and running for a […]
Many business owners are surprised to know that their registered trade marks can be one of the most valuable assets within a business. A registered trade mark is a type of intellectual property that protects the features of a brand. Unlike a tangible fixed asset such as your business’ machinery, registered trade marks are intangible […]
Copyright law can be confusing. Ensuring you obtain and retain the right to use your artistic creations is essential for running a business. However, often you can confuse the automatic copyright protection you receive for artistic works with other rights you obtain through filing a trade mark application. Understanding the differences between trade mark protection […]
Your business’ brand is its most important asset. A business’ brand comprises its intellectual property (IP) and is a significant part of your business strategy. Your brand is what people remember about your business, helping you establish a reputation and stand out among competitors. No matter what industry your business is in, competition is fierce, making […]
