When establishing your business, your brand should be at the forefront of your mind. A good brand helps your brand reputation, which in turn generates more business. To help protect your brand, you should obtain legal protection over its assets. In particular, you should seek protection over your business’ intellectual property (IP). One way to […]
As a life coach, you would know that your brand is vital to building your client base. Not only does your brand represent your business, but clients will tend to associate your brand with the quality of your services. For this reason, it is important that you take action to protect your brand from being […]
Given the time and effort it takes to build a cosmetic brand, it would be a good idea to start protecting your intellectual property. Without legal protection, you risk exposing your brand to being copied by other competitors in the cosmetics industry. This article outlines: the key functions of trade marks and patents; and how […]
When you begin to apply for a trade mark, it may seem like you have to jump through many different hoops. From the different application requirements to the various restricted words and signs you should avoid, there are many factors you need to consider before registering a trade mark. This article provides an outline of […]
If you have settled on a business slogan and are attempting to trade mark it, you should consider whether it is registrable, especially if it is a derivative slogan. Using a derivative slogan can lead to unwanted legal consequences. Without taking precautions, you may be infringing on the original slogan if you decide to use […]
When you started to consider applying for a trade mark, you may have noticed that there are multiple ways to apply. IP Australia provides three ways to apply for a trade mark, the first two being a TM Headstart application and a standard application. However, both of these applications serve fairly different purposes and require […]
Applying for a trade mark can be an overwhelming process. To combat this, a TM Headstart application can provide applicants with valuable guidance when applying for a registered trade mark. Unlike a standard trade mark application, a TM Headstart application gives applicants an assessment of their application before they formally apply for a registered trade […]
In Australia, a business name or company name is generally registered through the Australian Securities and Investment Commission (ASIC). However, registering your business name does not mean you have exclusive ownership of your business name. In addition to registering with ASIC, and if you want to have exclusive use of your brand, you may like […]
Protecting your logo by registering a trade mark is an important way to expand your business and ensure brand protection. In Australia, you need to lodge a trade mark application if you want to: have exclusive use of your logo; and prevent third parties from using your logo. This article explains the costs associated with […]
