Many trade mark applicants are unaware of the different costs and fees involved when registering a trade mark. Without considering these fees, you could find yourself spending more on a trade mark than you had anticipated. To avoid this, this article outlines some of the costs you should consider before registering a trade mark. Trade […]
You can use a registered trade mark to protect your brand from being misused by others in the music industry. A registered trade mark protects the features of your brand that make it distinct from your competitors. In addition, it provides you with the exclusive rights to use, license and sell your mark. This means […]
An essential feature of a registered trade mark is its distinctiveness. Distinctiveness means that the trade mark is recognisable and unique enough to identify your brand and the source of your products. For example, the IKEA branding is highly distinctive as you immediately associate the logo with IKEA goods and services. This is important because […]
As the owner or organiser of a sports club, you might be thinking what forms of intellectual property exist within your club. You would be surprised to know that your club’s ‘brand’, including features that make up its reputation, can be protected through trade marks. To help you decide whether to apply for a registered […]
Since your brand is likely at a volatile stage of growth, it is important that you consider ways to prevent competitors from misusing your brand image. Fortunately, a registered trade mark can provide your startup with this invaluable protection. By asking yourself the following questions before you register a trade mark, you can determine whether […]
The trade mark processing time is inherently long and often complex. If you are looking to register your trade mark fast, this can be particularly frustrating. Therefore, it is essential that you take all steps necessary to reduce the trade mark processing time where possible. To help you reduce the processing time, this article will […]
You might be wondering, how can trade marks protect a school? Well, just like any business, a school is judged on its reputation. Therefore, it is important that you protect your school’s reputation from being misappropriated by others. To help explain why your school can benefit from a trade mark, this article outlines some trade […]
Trade marks can provide you with invaluable protection over your industrial machines. Without trade mark protection, you risk exposing your brand and its associated goods to being misappropriated by others in the industry. To help you decide whether you should protect your industrial machines with a trade mark, this article outlines: what a trade mark […]
There is a lot to think about when registering a trade mark, from the different requirements in a trade mark application to avoiding different grounds for having your application rejected. To help simplify the process, this article outlines: the ins and outs of trade mark registration; and the biggest mistakes you should avoid when registering […]
Given the day-to-day demands of operating your business, it can be easy to overlook some of the long-term strategies you should consider to ensure that your business can profitably grow. Many business owners are unaware that trade marks are a vital tool that can provide their businesses with long-term protection. To help explain why trade […]