Registering a trade mark is an excellent way to provide further protection for your brand. However, if you wish to do so but are yet to register your business name, you may have some questions. By law, any party carrying on a business under a name must register their business name. Specific exceptions to this […]
Designing your brand assets is the first step in protecting your brand’s intellectual property (IP). Considering IP from the start of your business journey and designing your brand is an excellent way to ensure asset protection. These brand assets might include your business logo, name, packaging, slogan, or song. To be eligible for trade mark […]
Since your brand is likely at a volatile stage of growth, it is important that you consider ways to prevent competitors from misusing your brand image. Fortunately, a registered trade mark can provide your startup with this invaluable protection. By asking yourself the following questions before you register a trade mark, you can determine whether […]
If you are in the early stages of setting up your business but wish to protect your intellectual property (IP) as soon as possible, your trade mark application may be an ‘intention to use’ application. To help you better understand what this means for your trade mark application, this article will take you through three […]
At the early stages of operating your startup, it can be easy to become overwhelmed by all the requirements involved in the process. However, business owners should not overlook the importance of their business’ intellectual property (IP). As a business owner, your IP can become one of your most valuable assets. For this reason, this […]
