Your domain name is one of the most important aspects of your brand portfolio. It is usually the way customers first interact with your brand online. Making sure you have the right to use your domain name, and preventing others from taking advantage of your brand’s goodwill, is a fundamental consideration. If you are interested […]
When starting a small business, it is easy to become overwhelmed by all the registration requirements needed to get your business operating. However, it is important that small business owners do not overlook the importance of trade mark protection. Trade marks can become essential for long-term growth. This article outlines: what a trade mark is; […]
Trade marks are a great way to protect your business’ intellectual property (IP) and help establish your brand’s reputation. Trade mark registration can help protect your brand assets and make your business stand out from competitors. As a new or early stage business, you might wonder whether registering a trade mark is necessary so early […]
If you are a business owner about to begin a trade mark application, you should be wary of making mistakes. Ensuring you correctly manage and deliver your trade mark application can: save you time and money; and help to avoid lengthy legal disputes. Receiving your trade mark will help you to better protect your brand […]
If you use images, short film clips or songs when operating your online business, you may be unaware of the potential copyright infringement you are committing. Copyright owners or internet service providers may issue you a notice of infringement, requiring you to take some form of action. This article will outline: what copyright is; what […]
As a milestone for protecting your business’ intellectual property (IP), registering a trade mark is an important step for any business. A trade mark is an excellent way to protect your brand assets, establish your business’ reputation and help you stand out from any competitors. Despite the many benefits of filing for trade mark protection, […]
A trade mark is an excellent way to protect your business’ intellectual property (IP). Indeed, a trade mark can be used to establish your brand’s reputation, protect your assets and help you stand out from competitors. However, a key step in registering your trade mark is proving distinctiveness from other trade marks. This article will […]
If your business intends to reuse images, text or music from the public domain, it is likely that your business requires a copyright licence to use those materials. For instance, without a valid copyright licence, your business could face civil and criminal penalties if it reproduces copyrighted material without permission. This article outlines: what copyright […]
At the early stages of operating your startup, it can be easy to become overwhelmed by all the requirements involved in the process. However, business owners should not overlook the importance of their business’ intellectual property (IP). As a business owner, your IP can become one of your most valuable assets. For this reason, this […]
Just as a business would conduct regular inventory checks, an intellectual property audit is equally important for a business managing its intellectual property (IP). IP audits have quickly become an essential part of a business’ IP strategy and conducting an IP audit can not only facilitate IP protection but also generate income for your business […]
