Copyright law in Australia protects a range of art forms, including choreography. This protection protects original works, giving the creator – in this case, the choreographer – exclusive rights to reproduce and commercialise their work. Like all forms of intellectual property (IP), you as a choreographer need to consider a number of things when protecting […]
Trade marks distinguish your goods or services from other businesses and help build your brand. As a creative business, obtaining trade mark protection for your clothing brand is a great way to protect your brand’s intellectual property (IP). This will prevent others from using a design the same as or similar to yours. This article […]
When starting a business, choosing your business name is one of the first things that comes to mind. Not only is having a business name a legal requirement, but it is also a great way to build your brand and stand out from competitors. Before you can register your business name, it is important you […]
A trade mark is a type of intellectual property (IP) that protects your business’ brand. A trade mark is an important tool that helps you distinguish your product or service from your competitors. Trade marking a phrase is a great way to have exclusive use of a catchy slogan that can uniquely identify your business […]
As an advertiser, applying for a trade mark within the correct class is a crucial business decision. It helps you focus your business’ direction, protects your logo, brand or identifier and puts other people on notice that they cannot infringe on your intellectual property. Therefore, there are a number of considerations to make during the process. If […]
The words that are associated with your business, product or brand are essential. They illustrate what your brand stands for in the marketplace. When you decide to trade mark a word, it can be a simple process if: your goods and/or services are relatively unique; and the word you are trade marking is not widely […]
Registering a trade mark can be expensive, and saving money during your trade mark registration process can help you allocate your business capital more deliberately. This article will explore some key considerations to think about before lodging your application if you want to save money when registering a trade mark. 1. Only Pick Relevant Trade […]
