Your intellectual property (IP) is the most important part of your business. IP is the foundation of your business’ brand, making it essential that you protect it adequately. Trade mark protection is a great way to protect your business’ IP. However, there are several key elements of trade marks that you must understand. This includes […]
Trade mark owners have the exclusive right to use, licence, and sell their trade mark. Licensing is a great way to commercialise your intellectual property without selling it. However, you should clearly set out the terms on which another party can licence your trade mark. This article outlines the different types of licences available and […]
Having a registered trade mark gives you a number of rights, one of which is the right to oppose trade marks that infringe on yours. This means that monitoring for trade marks that are identical to or deceptively similar to yours is essential to utilising your trade mark rights. What is a Conflicting Trade Mark? […]
When working as an artist and establishing your brand, you might be debating whether you should trade mark your name. Artists’ names are often closely tied to their craft and, therefore, their business, making registering a trade mark for their artist name an important consideration. For artists, their name is a business asset with significant […]
Applying for a trade mark can be a long and complex process. After you have made a trade mark application, IP Australia will examine it to ensure that it meets all of the trade mark requirements. If your trade mark does not meet the requirements, you will receive an adverse examination report that outlines all […]
One of the most common questions we receive from business owners is ‘when is the best time to trade mark my brand?’. While the answer varies depending on each individual business, you should generally register a trade mark for your brand earlier in your business’ operation rather than later. This article explains: what trade marks […]
Trade mark opposition is where any third party formally objects to the registration of a trade mark application. While the opposition process is fairly structured, it can quickly become a demanding process with different deadlines and evidentiary requirements at every stage. This article outlines four mistakes you should avoid when opposing a trade mark application […]
When establishing your business and its brand, registering a trade mark is an important step. However, it is important to consider that applying for and registering your trade mark is only the first step in your trade mark’s life cycle. In fact, your trade mark will require ongoing maintenance for as long as you intend […]
A trade mark is a type of intellectual property (IP) that protects your business’ brand. A registered trade mark gives you the exclusive rights to use the mark in connection to your industry. Trade mark classes are a way to categorise your goods or services by their use. Choosing a trade mark class or classes […]
