If you are an overseas business owner wanting to trade in Australia, you should consider protecting your intellectual property (IP) in Australia. This includes your trade marks, as an existing trade mark in your home country will not be protected in Australia. This article will take you through some key things to consider if you are […]
A trade mark is an important intellectual property (IP) asset. A trade mark distinguishes your goods and services from your competitors. This allows you to grow your brand and expand your business. Applying for trade mark registration with IP Australia is an important consideration for Australian businesses. However, as more businesses expand their offerings overseas, […]
Designing your brand assets is the first step in protecting your brand’s intellectual property (IP). Considering IP from the start of your business journey and designing your brand is an excellent way to ensure asset protection. These brand assets might include your business logo, name, packaging, slogan, or song. To be eligible for trade mark […]
As a textile industry business owner, you are probably considering trade mark registration to protect your intellectual property internationally. This will help you protect your brand in the competitive fashion industry. There are two options for Australian trade mark owners to obtain international trade mark protection. These are: making an international application via IP Australia, […]
As the world’s largest economy and Australia’s third-largest two-way trading partner, the United States (US) is an excellent place for Australians to do business. The huge market in the US makes expanding your business to the US a great opportunity, so it is important that you adequately protect your brand before doing so. Before you […]
Once you have considered your intellectual property (IP) assets and protected them, such as through obtaining trade mark registration, it is important that you devise a strategy for their ongoing protection. An IP strategy is a great way to help you monitor, revise and manage your IP. It can provide structure to ensure you get […]
You must register your trade mark with the China Trade Mark Office (CTMO) if you wish to protect it in China. A trade mark registration can provide you with more straightforward and cost-effective enforcement alternatives than are otherwise accessible, such as criminal remedies against counterfeiters. Without registration, enforcement under China’s rules and regulations on the […]
Suppose you have a business in Australia, and you are considering expanding overseas. You naturally will want to bring your registered trade mark into your overseas business. However, having a trade mark in Australia does not automatically grant protection in another country. You must take active steps to have it recognised overseas. The Madrid Protocol […]
With a unique ‘one country, two systems’ policy that distinguishes it from mainland China, Hong Kong is a unique market for Australian businesses. Considered an international financial hub and an excellent base for Australian businesses entering the Asian market, many Australian businesses are already taking advantage of the Australia-Hong Kong free trade agreement. It is […]
