Singapore is Australia’s biggest trading partner in the Association of Southeast Asian Nations (ASEAN) and its eighth-largest trading partner overall. Australia and Singapore have a free-trade agreement, meaning they take measures to prevent importing and exporting goods that infringe trade mark regulations in both countries and are committed to protecting each other’s intellectual property. As a […]
A trade mark is a type of intellectual property (IP) that protects your business’ brand. A trade mark is an important tool that helps you distinguish your product or service from your competitors. Trade marking a phrase is a great way to have exclusive use of a catchy slogan that can uniquely identify your business […]
A trade mark is a type of intellectual property used to distinguish your business from your competitors. You may want to trade mark a colour or colour combination that you use prominently in your products or advertisements. However, it is often difficult for businesses to successfully have their brand colours trade marked, and many established […]
A trade mark is a type of intellectual property (IP) that protects your business’ brand. Indeed, a trade mark allows you to distinguish your product or service from your competitors. Therefore, registering your trade mark has many benefits. It gives you exclusive use of your trade mark and helps you grow your brand. However, a […]
As one of the world’s largest economies and one of Australia’s most important trading partners, the United Kingdom (UK) is a great place to do business. For example, in 2018-19, the UK was Australia’s seventh-largest trading partner. It is important that before you trade with the UK, you ensure you are not infringing on any […]
As an advertiser, applying for a trade mark within the correct class is a crucial business decision. It helps you focus your business’ direction, protects your logo, brand or identifier and puts other people on notice that they cannot infringe on your intellectual property. Therefore, there are a number of considerations to make during the process. If […]
The words that are associated with your business, product or brand are essential. They illustrate what your brand stands for in the marketplace. When you decide to trade mark a word, it can be a simple process if: your goods and/or services are relatively unique; and the word you are trade marking is not widely […]
Business owners often overlook the value in their business’ intellectual property. However, a business’ IP can end up being one of the most valuable assets it owns. This article outlines: the two main steps that you should take to value your IP; and why a business might choose to value its IP. Before Valuing Your […]
