When registering a trade mark, Australia’s intellectual property (IP) office, IP Australia, are required to assess your trade mark. For example, this includes ensuring that your trade mark meets the legislative requirements to be registered as a trade mark. In particular, there are stringent rules for trade marks used in the financial services industry. This […]
China is Australia’s largest trading partner, with two-way trade between China and Australia contributing to more than 24% of Australia’s total trade for the 2017-18 financial year. Therefore, when developing your business and determining its growth, you must account for potential expansion into China and the best way to protect your trade mark when doing […]
Section 44 of the Trade Marks Act refers to trade marks that conflict with trade marks that are already registered or pending registration. Therefore, if your trade mark does not meet section 44 upon examination, you will need to address this by supplying relevant evidence to overcome this objection. When providing section 44 evidence, there […]
More and more Australian businesses are expanding their products and services to overseas markets in this increasingly globalised world, either directly or online. Having an international trade mark is a great way to protect your brand during your overseas business practices. To help you better understand international trade marks, this article will take you through […]
Franchising is an increasingly popular business model in Australia, with franchises employing over half a million people and annual revenue exceeding $100 billion across more than 1,300 franchises nationwide. With the intellectual property (IP) of a business forming its entire brand identity, trade marks are the foundation of franchises. Therefore, whether you are a franchisor […]
When you start a business, you have a lot of decisions to make. You might be thinking about what kind of product to sell, where to set up your business and how to hire employees. However, protecting your phrases, taglines and other elements you use to market your goods and services is often overlooked. You […]
Even though the terms ‘trade mark’ and ‘trade dress’ may seem interchangeable, there are some key differences between the two. You should know the difference between the two terms to ensure that your business’ brand is adequately protected. This article outlines the key differences between a trade mark and a trade dress. Trade Mark or […]
A trade mark is a type of intellectual property (IP) with many benefits for protecting your business’ brand. A trade mark gives you exclusive rights and prevents others from using your branding. Also, it helps you stand out from your competitors, including internationally. If you are planning on taking advantage of the online market or […]
As the world’s largest trading bloc, the second-largest economy globally, and one of Australia’s largest trading partners, it is common for Australian businesses to trade with the European Union (EU). Your intellectual property is a valuable asset, and protecting it when doing business overseas is important. This article will take you through tips for Australian […]
A trade mark is a type of intellectual property (IP) that is beneficial for protecting your business’ brand. Not only will a trade mark give you exclusive rights to your branding and prevent others from using it, it can also help you stand out from your competitors, including internationally. As the 10th largest economy globally and […]
