When establishing your business and its brand, registering a trade mark is an important step. However, it is important to consider that applying for and registering your trade mark is only the first step in your trade mark’s life cycle. In fact, your trade mark will require ongoing maintenance for as long as you intend […]
A trade mark is a type of intellectual property (IP) that protects your business’ brand. A registered trade mark gives you the exclusive rights to use the mark in connection to your industry. Trade mark classes are a way to categorise your goods or services by their use. Choosing a trade mark class or classes […]
Your intellectual property is a critical part of your business. This makes it essential to have the best practices in place to protect it adequately. An intellectual property (IP) holding company is one way to control your IP portfolio, including your trade marks. To help you decide whether an IP holding company is suitable for […]
When you are beginning to consider protecting your business brand with trade marks, it might be tempting to overlook the difference between registered and unregistered trade marks. Put simply, the key difference between the two is that registered trade marks are filed with IP Australia, whereas unregistered trade marks are not. However, this difference has […]
Put simply, trade mark opposition is where someone formally objects to the registration of a trade mark. You can initiate a trade mark opposition for a number of reasons, the most common being that you oppose the accepted trade mark on the basis that it is too similar to your existing trade mark. This article […]
IP Australia, the agency in charge of trade mark registration, divides trade marks into 45 separate classes of goods or services. These classes are helpful because they allow businesses to operate under the same name in different industries. After all, a construction company named ‘Big Red Bricks’ will never be mistaken for a clothing company […]
With a unique ‘one country, two systems’ policy that distinguishes it from mainland China, Hong Kong is a unique market for Australian businesses. Considered an international financial hub and an excellent base for Australian businesses entering the Asian market, many Australian businesses are already taking advantage of the Australia-Hong Kong free trade agreement. It is […]
Selecting a trade mark class that best suits the goods and services you wish to protect can be a tricky task. This is especially true considering how extensive the Trade Mark Classification Search is. However, if you bear in mind the following five points outlined in this article, the process of selecting the right trade […]
