Intellectual property (IP) is critical to your business’ success. Therefore, you must protect it adequately. One such way to protect your brand is by registering a trade mark. If your business has multiple goods and services offerings, you might wonder whether you can use a single trade mark for all your goods and services. This […]
If you want to protect your brand assets, consider applying for trade mark registration. A trade mark is one form of intellectual property (IP) that makes up a large portion of your business’ value. Trade marks help distinguish your brand from others, ensuring your business stands out from your competitors. However, suppose you are a […]
If you are building your business and establishing your brand, consider what elements of your intellectual property (IP) you want to register as a trade mark. A trade mark is an excellent way to protect your brand from being used by competitors without your consent. For instance, a logo is one popular brand element to […]
Expanding your business into Singapore can be both a stressful and exciting venture. Indeed, protecting your intellectual property is one of the many considerations you will have to make when undergoing the expansion. If you registered a business trade mark in Australia, your trade mark protection does not extend to overseas territories. For this reason, […]
Registering a trade mark is an excellent way to provide further protection for your brand. However, if you wish to do so but are yet to register your business name, you may have some questions. By law, any party carrying on a business under a name must register their business name. Specific exceptions to this […]
If you have created and intend to sell a food product, you are probably looking for the best ways to protect it from other imitations. This article will take you through whether you can register a trade mark for your food product and other potential ways of protecting your food product from being misused by […]
Registering a trade mark for your business is an excellent way to protect its intangible assets. Although the process is usually long and complex, online applications have made this much more manageable. Australia’s IP office, IP Australia, has developed several tools to help you apply for trademarks online. This article will take you through a […]
Filing a trade mark application with IP Australia can be a costly process. However, the Registrar will only waive fees in part or in full in rare circumstances. Unfortunately, no current regulation allows the Registrar to automatically waive fees for a particular class of persons or business such as a not-for-profit charity. Instead, the Registrar […]
If you operate a successful YouTube channel or make a living as a social media influencer, you might consider registering your name as a trade mark. Trade mark registration can give you the exclusive right to use your name, meaning you can prevent others from copying the same name to market their goods and services. […]
Despite the similarities, the words’ trade mark’ and ‘trade name’ have different meanings in a business context. For instance, unlike registering a trade mark, registering your trade name is a requirement by law. This article can help you understand the main differences between trademarks and trade names. Trade Marks vs Trade Name A trade mark […]