Once you have considered your intellectual property (IP) assets and protected them, such as through obtaining trade mark registration, it is important that you devise a strategy for their ongoing protection. An IP strategy is a great way to help you monitor, revise and manage your IP. It can provide structure to ensure you get […]
One of the most common questions we receive from business owners is ‘when is the best time to trade mark my brand?’. While the answer varies depending on each individual business, you should generally register a trade mark for your brand earlier in your business’ operation rather than later. This article explains: what trade marks […]
When establishing your business and its brand, registering a trade mark is an important step. However, it is important to consider that applying for and registering your trade mark is only the first step in your trade mark’s life cycle. In fact, your trade mark will require ongoing maintenance for as long as you intend […]
Like any form of property, you can buy and sell trade marks. However, since trade marks are intangible, the process of transferring the trade mark from its owner to the buyer (an assignment) differs slightly from a typical buying and selling transaction. This article outlines the process for buying a trade mark in Australia and […]
Once IP Australia has approved a registered trade mark, a unique trade mark number identifies your trade mark. Therefore, you will need to identify your trade mark number in the relevant documents in the instance where you want to license, assign or renew your trade mark. This article outlines two ways to retrieve your trade […]
Your intellectual property (IP) is an asset, and like all other assets of your business, you must manage it properly to get the most out of it. Identifying and protecting your IP is only the first step in the life-cycle of your IP. There are a number of different approaches or methods you can take […]
At the early stages of operating your startup, it can be easy to become overwhelmed by all the requirements involved in the process. However, business owners should not overlook the importance of their business’ intellectual property (IP). As a business owner, your IP can become one of your most valuable assets. For this reason, this […]