A trade mark licensing agreement can be one of the most important elements to expanding or franchising your business. However, there are many mistakes trade mark owners make when using a trademark license. This can lead to unwanted complications down the path, which often places you or your licensee in precarious positions. To avoid facing […]
A trade mark is a valuable asset for any business to have. In such a competitive market, the benefits of a trade mark cannot be overlooked. However, it can be very confusing to determine what constitutes a trade mark and whether it is worth registering your trade mark. This article will take you through some background […]
A certification trade mark is an intellectual property right. It certifies that the holder of the relevant trade mark has satisfied a set of official requirements, such as Australian Grown. For example, common standards connected with a certification mark include: quality; content; manufacturing technique; and manufacturing origin. A certification trade mark is a protected intellectual […]
Your intellectual property (IP) is an asset, and like all other assets of your business, you must manage it properly to get the most out of it. Identifying and protecting your IP is only the first step in the life-cycle of your IP. There are a number of different approaches or methods you can take […]
Your business’ intellectual property (IP) is its most important asset. Consulting a trade mark lawyer can be an excellent way to understand how your business can benefit from trade marks. When discussing with a lawyer, it is important to have questions prepared to get the most out of your discussion. This article will take you […]
Copyright law in Australia protects a range of art forms, including choreography. This protection protects original works, giving the creator – in this case, the choreographer – exclusive rights to reproduce and commercialise their work. Like all forms of intellectual property (IP), you as a choreographer need to consider a number of things when protecting […]
Trade marks distinguish your goods or services from other businesses and help build your brand. As a creative business, obtaining trade mark protection for your clothing brand is a great way to protect your brand’s intellectual property (IP). This will prevent others from using a design the same as or similar to yours. This article […]
A trade mark is a type of intellectual property used to distinguish your business from your competitors. You may want to trade mark a colour or colour combination that you use prominently in your products or advertisements. However, it is often difficult for businesses to successfully have their brand colours trade marked, and many established […]
The words that are associated with your business, product or brand are essential. They illustrate what your brand stands for in the marketplace. When you decide to trade mark a word, it can be a simple process if: your goods and/or services are relatively unique; and the word you are trade marking is not widely […]
