Trade marks are an essential part of building and maintaining your brand, providing you with exclusive rights to the use and commercialisation of your brand assets. You should consider registering a trade mark for your business’ most important intangible assets. However, you may decide that you no longer need your trade marks anymore at some […]
If your trade mark application has been refused, you are probably concerned about the next step to take. You should consider a range of factors when deciding the best option for you, particularly why your application was refused. This article will take you through the common reasons for trade mark refusals and three potential pathways […]
Before your trade mark application is approved for registration, it must pass several steps as part of the application process. This includes an assessment by Australia’s trade mark office, IP Australia. IP Australia will determine whether or not your trade mark meets all the requirements for registration. Where your trade mark does not meet IP […]
A trade mark coexistence agreement is an arrangement between two parties to allow shared use of similar trade marks. A trade mark coexistence agreement can be a proactive measure to reduce potential future conflicts about trade mark use. While trade mark coexistence agreements have many advantages, there are also several risks involved with their use. […]
If you have ever submitted a trade mark application, or have a registered trade mark for your business’ logo already, chances are you are already familiar with the trade mark process. However, as your business grows and evolves, you might be looking to rebrand. This may include amending your logo. In short, it is possible […]
Your intellectual property (IP) is a key component to the success of your business. Your IP encompasses your entire brand, making it essential that you protect it properly. A trade mark is one type of IP protection that serves to distinguish your brand from others. A key element to trade marks is trade mark classes, […]
A trade mark examiner from IP Australia may request that you file evidence of use under the Trade Marks Act 1995. The evidence can be related to ‘future intended use’ or ‘current use’ (depending on whether you have begun using the trade mark in commerce yet). The term ‘evidence of usage’ generally refers to information about […]
If you are a new business looking to protect your brand, or an established business looking to further your brand’s security, you may be considering a trade mark for your business’ name. However, it is important to know that your registered business name is not the same thing as a registered trade mark. This means […]
Preparing your trade mark application can be a stressful experience. However, knowing what IP Australia (as the agency that administers trade marks in Australia) expects from your application will make a world of difference. When it comes to protecting an image via a registered trade mark, you must ensure that you clearly represent your image […]
Trade marks are an excellent tool for protecting your brand and helping it stand out against your competitors. Registering your intellectual property (IP) provides an extra level of legal protection and an avenue to market your business without others infringing on your brand. To help you better understand the trade mark registration process, this article […]
