If you use a distinctive smell to distinguish your business’s goods or services, you can register your scent trade mark with IP Australia. For example, the eucalyptus scent is a trade mark for golf tees. Whilst it is not impossible to register a scent trade mark to protect your brand, it can be pretty difficult. […]
Given the highly competitive nature of the fashion industry, it is important to take measures to protect your intellectual property. With this in mind, trade mark registration can provide you with the adequate protection your fashion label needs to prevent others from misappropriating your brand. To help, this article outlines trade mark basics and some […]
A key step in the trade mark registration process is selecting your trade mark classes. One of these trade mark classes is trade mark class 40, which relates to services for the treatment of materials. To help you navigate the trade mark class process, this article will take you through what trade mark classes are […]
If you are seeking legal protection for your business’ products, a trade mark is an excellent option. A trade mark is one way to protect your brand and distinguish your product from other products in the market. This gives you both a competitive advantage and legal rights, providing peace of mind that others will not […]
If you have established a business and are looking to obtain trade mark protection, you may be wondering if you can trade mark your service. To help you better understand your trade mark options, this article will take you through whether you can trade mark a service. What Is a Trade Mark? A trade mark […]
If you own a pyrotechnic company, you will likely need to decide whether to file a trade mark for your branding. If you do, you will need to file an application under class 13. Class 13 is the trade mark class covering pyrotechnics, something which is important to know if you are considering registering a […]
Determining the goods and services for use in your trade mark application is perhaps one of the most critical steps. The trade mark classes you select will determine the scope of your trade mark protection. Failure to register your trade mark under too many or too few classes may have negative consequences. To help you […]
Although the process of applying for a registered trade mark is relatively straightforward, it is easy to make mistakes during the application process, which can lead to further costs. This article outlines five points you should consider when applying for a trade mark yourself. 1. Are Trade Marks Right for You? Before trade mark registration, […]
Your intellectual property (IP) is your business’ most important asset. It is the very core of your brand, making it essential to take the necessary steps to protect it. Obtaining a trade mark is one way to protect your IP. The trade mark application process consists of several steps, including nominating the most relevant trade mark […]
You might be wondering, how can trade marks protect a school? Well, just like any business, a school is judged on its reputation. Therefore, it is important that you protect your school’s reputation from being misappropriated by others. To help explain why your school can benefit from a trade mark, this article outlines some trade […]
