When starting a business, choosing your business name is one of the first things that comes to mind. Not only is having a business name a legal requirement, but it is also a great way to build your brand and stand out from competitors. Before you can register your business name, it is important you […]
In Australia, a business name or company name is generally registered through the Australian Securities and Investment Commission (ASIC). However, registering your business name does not mean you have exclusive ownership of your business name. In addition to registering with ASIC, and if you want to have exclusive use of your brand, you may like […]
After registering your business’ name, you may think that you have the exclusive right to use the name. However, this is not exactly the case. The process of registering a business name is separate from the process of protecting your business name from being misused by others. Knowing the difference between registering and trade marking […]
