Registering a trade mark is an excellent way to provide further protection for your brand. However, if you wish to do so but are yet to register your business name, you may have some questions. By law, any party carrying on a business under a name must register their business name. Specific exceptions to this […]
Many small business owners use registered trade marks to protect their intellectual property. Registered trade marks can protect the features of your brand that make it distinguishable. This is because a registered trade mark gives you the exclusive right to use, license and sell your trade mark concerning your business’ goods and services. To cut […]
A trade mark is one form of intellectual property (IP) protection that protects your brand assets, including your business name, logo, song, colours or even a specific shape of your packaging. Essentially, a trade mark allows you to protect and enforce your rights to your brand and distinguish it from your competitors. This serves as […]
As an owner of a textile manufacturing business, you should probably look into protecting your brand. Your business name is your trade brand. It distinguishes your products and services from those of your competitors. Trade marks primarily allow consumers to identify the origin of products or services, but they also increase goodwill and serve as […]
If you are a new business owner, you will want to protect your interests in the company. To gain ownership over your business name, you may consider registering the name with the Australian Securities and Investments Commissioner (ASIC) and then applying for trade mark registration with IP Australia. ASIC is the federal regulator of company […]
We all understand the value of a company’s brand. Good businesses invest a lot of time (and money) into developing a memorable business name and brand image. Likewise, if you make the right moves, your brand may be able to stand out from the crowd. Indeed, protecting your business name from competitors using it is […]
Once you have registered your business’ name and begin operating, you should begin to consider other ways to protect your business’ intellectual property. As a business owner, you can prevent others from misusing your trade name by further protecting your business’ trade name. This article outlines the key differences between registering a business name and […]
Have you found out that one of your competitors has the same business name as you? You may be wondering whether you can still trade mark your business name. Thankfully, there are some options. In most circumstances, when another business has a similar name to you but provides different goods and services or is in […]
Unless you intend to trade under your own name, you must register your business name. However, it is important to note that registering your business name does not automatically give you rights over the name. If you want to have exclusive rights to your business name, you will need to apply to register a trade […]
