A trade mark is one type of intellectual property (IP) that protects your business’ brand. You can obtain a trade mark over a number of your brand assets, such as your business name or your business logo. This also extends to applying for a trade mark on your brand colours. To help you better understand colour […]
Once you have registered your business’ name and begin operating, you should begin to consider other ways to protect your business’ intellectual property. As a business owner, you can prevent others from misusing your trade name by further protecting your business’ trade name. This article outlines the key differences between registering a business name and […]
Trade marks are quickly becoming a valuable asset of many businesses operating in Australia. In 2018-19 alone, intellectual property (IP) assets made up $1.377 billion in Australia’s exports alone. The increasing value of trade marks has allowed many businesses to use their IP as security when applying for mortgages. This article outlines: which trade marks […]
A trade mark is a type of intellectual property (IP) that protects your business’s brand. Registering a trade mark gives you exclusive rights to use the mark in your industry. Failing to protect your brand’s IP or ignoring another business’s IP may have several consequences. For example, you risk financial consequences or damages to your […]
It is easy for business owners to overlook the importance of trade marking features of their business’ brand, given the time and costs involved in registering a trade mark. However, trade marks are a valuable asset and can significantly enhance the value of your business. This article outlines: trade mark basics; and three reasons why […]
