Having a registered trade mark is an excellent asset for your business. Not only can a trade mark help distinguish your brand from others and make your business more valuable, having it registered makes it much easier to enforce your trade mark rights. Imagine you find a business that has already registered a trade mark […]
For many businesses, their trade mark can be a valuable intangible asset. Luckily, when you commercialise your trade mark, you can bring even more money to your business. A trade mark is a form of intellectual property protection that can protect the unique features of your business brand, ranging from your business name to its […]
Once you successfully register a trade mark with IP Australia, you gain the exclusive rights to use, licence and sell your trade mark. In other words, no other business can use your trade mark in relation to the same goods and services that your trade mark protects. To help explain these rights in further detail, […]
Registered trade marks are becoming useful and valuable assets for many businesses. A registered trade mark can not only protect your brand from being misused by competitors, but the exclusive rights associated with trade marks can also allow your business to commercialise its trade marks. This article outlines three ways in which you can use […]
If you are selling a company or separating a product line, you might need to transfer or sell a trade mark. You have the option of setting the trade mark’s selling price and negotiating the parameters of the transaction with your buyer. Once you have agreed on the terms of the contract, you will need […]
Whether you are in the process of buying a registered trade mark, or are just thinking of purchasing one, there are a few important points you should consider. This will help you ensure that the trade mark you purchase is ultimately worth buying and suited to your business. This article outlines four tips for buying […]
Like any form of property, you can buy and sell trade marks. However, since trade marks are intangible, the process of transferring the trade mark from its owner to the buyer (an assignment) differs slightly from a typical buying and selling transaction. This article outlines the process for buying a trade mark in Australia and […]
If you are in the process of selling your business or a product, it is likely that you will also have to sell the associated trade mark protecting your business or product. In this instance, the transfer of a trade mark from its owner to a buyer is called an assignment. This article outlines the […]
Like any other property, you can buy and sell trade marks. However, since trade marks are intangible, it is important for trade mark owners to understand the processes involved in selling their trade mark to ensure that the sale goes to plan. This article will outline: what a registered trade mark is; how to sell […]
