A trade mark is one of a company’s most cost-effective assets. A registered trade mark’s renewable term is nearly always 10 years. When you average the cost of renewing your trade mark over that time, it can amount to less than a couple of hundred dollars each year. Therefore, when you consider the importance of […]
Once you have a trade mark for your business, you will need to continue maintaining it in order to receive the benefits. One of these maintenance steps is to renew your trade mark. The trade mark renewal process occurs every ten years and includes filing a renewal application and paying the relevant renewal fees. This […]
Protecting your intellectual property (IP) is essential to the success of your business. Having a trade mark is one way to do this, as it gives you exclusive rights to the use and commercialisation of your trade mark. The importance of trade marks cannot be overlooked and this extends to the renewal of your trade […]
Composite trade marks are made up of any combination of words, devices, forms, sounds, smells or colours. They must meet the criterion of being able to identify specified products or services in the marketplace when viewed as a whole. Combinations, on the other hand, are more likely to have a larger capacity for differentiation. It […]
If you have missed a trade mark deadline, you may be wondering what to do next. In some cases, however, you can receive an extension and avoid losing your trade mark. If you have missed trade mark deadlines, this article will explore some of the key legal questions to ask before moving forward with a […]
A registered trade mark is a vital business tool for securing your brand identification and protecting your intellectual property. If you register a distinct trade mark, you will have exclusive rights to use, sell, licence, and take legal action against anyone who uses it without authority. Therefore, it is critical to register your distinctive features […]
Has it been 10 years since you registered your trade mark with IP Australia? If so, it is time to consider renewing your trade mark registration. By renewing your trade mark registration, you can enjoy a further 10 years of protection and maintain your exclusive right to use, licence and sell your mark. Whilst there […]
The process of registering a trade mark may seem complicated at first, especially considering the different deadlines during the application process. Missing a deadline could mean that your trade mark application lapses, and you may have to reapply for trade mark protection. This article outlines the deadlines involved in the trade mark application process and […]
Protecting your business’ intellectual property (IP) and brand is important. You should not underestimate the importance of your brand, and it is essential that you adequately protect it. Registering a trade mark is a great way to protect your IP, giving you exclusive rights to use and commercialise your trade mark. Registering your trade mark is […]
