A trade mark is a type of intellectual property (IP) that protects your business’s brand. Registering a trade mark gives you exclusive rights to use the mark in your industry. Failing to protect your brand’s IP or ignoring another business’s IP may have several consequences. For example, you risk financial consequences or damages to your […]
Your intellectual property (IP) is the most valuable asset of your business. Registering a trade mark is an important milestone in a business, granting you protection and enforcement rights. However, registering your IP is only the first step in the life cycle of your IP. After registration, you need to manage your trade mark. This […]
After spending countless hours working on your blog, the last thing you want is to have someone copy or misuse your blog posts. Unfortunately, this is a fairly common occurrence, especially when posting original content on the internet. Luckily, copyright and trade mark law protect your blog content and brand. To avoid others copying or […]
If you have decided on a catchy business slogan, you will likely use it when advertising your business and its products. You may have wondered, do you copyright or trademark a phrase? Since a slogan is so important to your branding, you should protect it from being copied or misused by other businesses. This article […]
Having a registered trade mark is an essential aspect of your business’ intellectual property (IP). The key benefit of having a trade mark is that it gives you exclusive rights to use your trade mark and allows you to enforce your rights over any infringing trade marks. However, proving trade mark infringement can be a […]
Copyright law in Australia protects a range of art forms, including choreography. This protection protects original works, giving the creator – in this case, the choreographer – exclusive rights to reproduce and commercialise their work. Like all forms of intellectual property (IP), you as a choreographer need to consider a number of things when protecting […]
A trade mark is a type of intellectual property used to distinguish your business from your competitors. You may want to trade mark a colour or colour combination that you use prominently in your products or advertisements. However, it is often difficult for businesses to successfully have their brand colours trade marked, and many established […]
Once you have landed on a new idea, you might begin to consider the legal options available to protect your idea from being copied by others. It is important to note, however, that intellectual property law cannot protect an original idea alone. Rather, legal protections can only protect how you express your idea. This article […]
