A trade mark is one type of intellectual property (IP) protection that protects the brand assets of an individual or a business. A trade mark gives its owner exclusive rights to use, license or sell their trade mark, ensuring that their brand stands out amongst its competitors. This includes having the ability to prevent others […]
If you are building your business and establishing your brand, consider what elements of your intellectual property (IP) you want to register as a trade mark. A trade mark is an excellent way to protect your brand from being used by competitors without your consent. For instance, a logo is one popular brand element to […]
If you have successfully registered your trade mark, you gain the exclusive right to use that trade mark. This means that someone can infringe your trade mark rights if they use a sign which is substantially identical with, or deceptively similar to, your registered trade mark and concerns the specified goods and services of your […]
Your business’ intellectual property (IP) is perhaps its most important asset. Although many businesses will remember to protect their business’ tangible assets, such as their machinery and devices, many forget to protect their intangible assets, including elements of their brand. This might include your business logo, song or even brand colours. One such way to […]
When it comes to protecting your intellectual property in the healthcare industry, you should consider registering a trade mark. A registered trade mark can protect the features of your brand that make it unique, such as your business name or logo. As the owner of a registered trade mark, you obtain the exclusive right to […]
When you are in the middle of trade mark registration, and you think everything is going smoothly, you might be surprised to receive an opposition to your trade mark application. But before you start defending your application, you should get the advice of a trade mark lawyer. An expert trade mark lawyer can advise you on […]
Registering a trade mark can be a long and tedious process. Once IP Australia accepts your application, you might feel relief and think that there is nothing more to be done. However, as the owner of a registered trade mark, you should make sure that you use your trade mark. After IP Australia has approved […]
If you have successfully registered a trade mark with IP Australia, you might be ready to sit back and relax, assured that your app is protected. However, it is your responsibility as a trade mark owner to take further measure. You need to ensure no one infringes on your trade mark rights. This article provides […]
Once you have registered your trade mark, you might be wondering what happens next. Registering your trade mark is only the first step in the life cycle of your trade mark management. With new trade mark filings rising year by year, keeping up with potential infringement is becoming increasingly difficult. Trade mark watch services provide […]
You have decided to establish your own food truck company. You have your original concept a food truck, a website, and a social media presence. Then, it occurs to you that you have done nothing to safeguard your company’s intellectual property rights. This article covers the measures you should take to safeguard your food truck […]
