Trade mark owners have the exclusive right to use, licence, and sell their trade mark. Licensing is a great way to commercialise your intellectual property without selling it. However, you should clearly set out the terms on which another party can licence your trade mark. This article outlines the different types of licences available and […]
When you apply for a trade mark for your goods or service, you are required to select one or more trade mark classes. The process of selecting your trade mark classes is essential, because it determines the scope of your trade mark protection. Trade mark class 29 is one of the 45 different trade mark […]
One of the key steps in the trade mark registration process is selecting the trade mark class or classes that are most relevant to your goods or service. One of the trade mark classes available for registration is trade mark class 38, which is primarily related to telecommunications and broadcasting services. This article will help […]
If you have come up with an innovative business idea, chances are you will need funding to get it off the ground. A crowdfunding campaign is one way that you can raise funds to launch your product or idea. As well as being a source of funds, crowdfunding campaigns also provide insight into consumer interest, […]
When working as an artist and establishing your brand, you might be debating whether you should trade mark your name. Artists’ names are often closely tied to their craft and, therefore, their business, making registering a trade mark for their artist name an important consideration. For artists, their name is a business asset with significant […]
Applying for a trade mark can be a long and complex process. After you have made a trade mark application, IP Australia will examine it to ensure that it meets all of the trade mark requirements. If your trade mark does not meet the requirements, you will receive an adverse examination report that outlines all […]
One of the most common questions we receive from business owners is ‘when is the best time to trade mark my brand?’. While the answer varies depending on each individual business, you should generally register a trade mark for your brand earlier in your business’ operation rather than later. This article explains: what trade marks […]
A trade mark is a type of intellectual property (IP) that protects your business’ brand. A registered trade mark gives you the exclusive rights to use the mark in connection to your industry. Trade mark classes are a way to categorise your goods or services by their use. Choosing a trade mark class or classes […]
Your intellectual property is a critical part of your business. This makes it essential to have the best practices in place to protect it adequately. An intellectual property (IP) holding company is one way to control your IP portfolio, including your trade marks. To help you decide whether an IP holding company is suitable for […]
When you are beginning to consider protecting your business brand with trade marks, it might be tempting to overlook the difference between registered and unregistered trade marks. Put simply, the key difference between the two is that registered trade marks are filed with IP Australia, whereas unregistered trade marks are not. However, this difference has […]
