As a business owner, you are likely looking for as many avenues to grow and protect your business as possible. One key way that you can do this is through a trade mark. A trade mark is one type of intellectual property (IP) protection that grants you exclusive rights to your brand assets. Despite the […]
Your intellectual property (IP) is the most valuable asset of your business, and this includes your trade marks. A trade mark is one type of IP protection that allows you to distinguish elements of your brand from all of your competitors. As well as providing you with legal protection, trade marks are an excellent marketing […]
Your business’ intellectual property (IP) is its most important asset. This includes your trade marks, which you may wish to seek registration for. However, obtaining trade mark registration is only the first step in the life-cycle of your trade marks. Once your trade mark is registered, there are a number of steps you should take. This […]
A company’s brand identity is quickly becoming one of its most precious assets. While the term ‘brand’ is frequently linked with logos, it actually refers to a lot more. A company’s brand and brand name are crucial to how it interacts with its customers and market and are often its most recognisable asset. This is […]
Different forms of intellectual property protect different types of material. Generally, a trade mark protects the features that make up a business’ brand, whereas copyright protects original works. This article outlines the key differences between trade marks and copyright and explains how to identify whether either form of intellectual property protects a quote. Trade Marks […]
A key step in the trade mark registration process is selecting your trade mark classes. One of these trade mark classes is trade mark class 40, which relates to services for the treatment of materials. To help you navigate the trade mark class process, this article will take you through what trade mark classes are […]
A trade mark is a valuable asset for any business to have. In such a competitive market, the benefits of a trade mark cannot be overlooked. However, it can be very confusing to determine what constitutes a trade mark and whether it is worth registering your trade mark. This article will take you through some background […]
If you are a small business owner looking to add a new line of goods to your products, you may be considering selling already established goods. While this might seem like an easy way to draw in new customers and increase your sales, selling trade mark protected items without the consent of the trade mark […]
IP Australia trade mark registrations provide its owners with a number of benefits, including countrywide rights to the registered trade mark. IP Australia will revoke your registration after a six-month grace period if you do not complete the requisite post-registration filings and pay the mandatory maintenance costs. If this occurs, you will need to submit […]
