When it comes to using a registered trade mark without its owner’s authorisation, you run the risk of committing trade mark infringement. Trade mark infringement can arise if you use a mark that is similar or identical to an already registered trade mark concerning similar goods and services. There are, however, some instances where your […]
Trade marks are one form of intellectual property (IP) protection that you can seek for your business. A trade mark gives you exclusive use to your trade marked brand asset, including the right to its commercial use. Indeed, a trade mark licensing agreement is one way you can commercialise your trade mark. This article will […]
As a trade mark owner, you would want to do everything within your capacity to avoid a trade mark dispute given the time and costs that are typically involved. A trade mark dispute may arise in the instance where someone claims that you have committed trade mark infringement. Alternatively, they may have a reasonable ground […]
When beginning your business to sell a good or service, there are many decisions to make. You will need to name your business, set up a store, and design and sell products. However, a step that often gets overlooked is ensuring adequate protection to your intellectual property, including your logo. When deciding the best way […]
For many trade mark owners, licensing your registered trade mark can lead to many advantageous commercial opportunities. Trade mark licensing is an agreement made by a trade mark owner (or licensor) to allow another person (or licensee) the right to use their trade mark for an agreed period. Licensing agreements are particularly useful when franchising, […]
Your intellectual property (IP) is a crucial element to the success of your business. This includes your trade marks. Not only do your trade marks serve as an excellent marketing tool and help you distinguish your goods or services from others, but they also provide legal protection by giving you exclusive rights to your trade […]
Trade marks are quickly becoming a valuable asset for many businesses. However, it can be difficult to ascertain the value of your registered trade mark. This is because there are many different methods for valuing your intellectual property. To give you a better insight into valuing a trade mark, this article outlines the most common […]
Registering your trade mark is an important milestone for your business. Having a registered trade mark can help increase the value of your brand, increase awareness amongst consumers and help you stand out from your competitors. Your trade mark can take many forms, including a slogan, a logo, product packaging, or product shape. When applying […]
A trade mark is an important asset for your business. Trade marks are one type of intellectual property (IP) and can help your brand stand out amongst your competition. In addition, trade marks have wide-reaching legal and marketing benefits and can increase the overall value of your business. The value of trade marks means that […]
A trade mark is one type of intellectual property (IP) protection that gives you the exclusive rights to your business’ brand assets. These exclusive rights include the right to prevent others from infringing on your trade mark, serving as both a legal and marketing tool. Trade mark classes are a way of categorising trade marks […]
