A trade mark is a type of intellectual property (IP) protection that gives you exclusive rights to use and commercialise your business’ brand assets. These exclusive rights serve as a useful legal and marketing tool, enabling you to grow your business through effective branding. For example, you might choose to obtain a trade mark over […]
A trade mark is one type of intellectual property (IP) that makes up a large portion of your business’ value. Trade marks are important as they help distinguish your brand from others, ensuring your goods and services stand out from your competitors. Whether you are a sole trader or are the director of a company, […]
When it comes to protecting your trade marks, using the appropriate trade mark symbol is important. By using the appropriate trade mark symbol, you are essentially notifying others that you are claiming your unique sign as a trade mark. However, many business owners are unaware of the potential issues that can arise if they misuse […]
There is a very fine line between popularity and market dominance, with the latter often having negative consequences in the trade mark domain. Over time, a brand might become so famous that it becomes a household name. While seemingly good for business, this has led to companies losing their trade mark registration through trade mark […]
Whether you own a registered trade mark or use a trade mark under a licensing agreement, there are a few ways you can breach trade mark law. Notably, the Trade Marks Act grants the owners of registered trade marks the exclusive right to use and authorise the use of their trade mark. If you infringe […]
A trade mark registration is one type of intellectual property (IP) protection that gives you exclusive rights to the use and commercialisation of your trade mark. A trade mark can help distinguish your brand from your competitors, even in international markets. If you are considering registering your trade mark, you might be wondering exactly where the […]
With branding being linked to reputation and popularity, your brand is ultimately the key to success for many businesses. However, having a unique brand name does more than just help you stand out from competitors. Having a unique brand name is a requirement if you wish to register a trade mark. This article will take you […]
Trade marks are an essential part of building and maintaining your brand, providing you with exclusive rights to the use and commercialisation of your brand assets. You should consider registering a trade mark for your business’ most important intangible assets. However, you may decide that you no longer need your trade marks anymore at some […]
If your trade mark application has been refused, you are probably concerned about the next step to take. You should consider a range of factors when deciding the best option for you, particularly why your application was refused. This article will take you through the common reasons for trade mark refusals and three potential pathways […]
In Australia, intellectual property law recognises both registered and unregistered trade marks. An unregistered trade mark, otherwise known as a common law trade mark, is not just a sign that someone has used for their goods and services. Rather, it is a sign that consumers can use to distinguish your business’ goods and services from […]