At the early stages of operating your startup, it can be easy to become overwhelmed by all the requirements involved in the process. However, business owners should not overlook the importance of their business’ intellectual property (IP). As a business owner, your IP can become one of your most valuable assets. For this reason, this […]
Just as a business would conduct regular inventory checks, an intellectual property audit is equally important for a business managing its intellectual property (IP). IP audits have quickly become an essential part of a business’ IP strategy and conducting an IP audit can not only facilitate IP protection but also generate income for your business […]
In Australia, a business name or company name is generally registered through the Australian Securities and Investment Commission (ASIC). However, registering your business name does not mean you have exclusive ownership of your business name. In addition to registering with ASIC, and if you want to have exclusive use of your brand, you may like […]
Protecting your logo by registering a trade mark is an important way to expand your business and ensure brand protection. In Australia, you need to lodge a trade mark application if you want to: have exclusive use of your logo; and prevent third parties from using your logo. This article explains the costs associated with […]
IP Australia provides an intellectual property goods and services ‘pick list’ to assist applicants deciding what category to use when applying to register an intellectual property interest. Usually, this application will occur through the lodgement of a trade mark application. The picklist is a list of all the different classes you can use when lodging […]
After registering your business’ name, you may think that you have the exclusive right to use the name. However, this is not exactly the case. The process of registering a business name is separate from the process of protecting your business name from being misused by others. Knowing the difference between registering and trade marking […]
Like any other property, you can buy and sell trade marks. However, since trade marks are intangible, it is important for trade mark owners to understand the processes involved in selling their trade mark to ensure that the sale goes to plan. This article will outline: what a registered trade mark is; how to sell […]
