A trade mark is a type of intellectual property (IP) that protects your business’ brand. A trade mark is an important tool that helps you distinguish your product or service from your competitors. Trade marking a phrase is a great way to have exclusive use of a catchy slogan that can uniquely identify your business […]
Registering a trade mark can be expensive, and saving money during your trade mark registration process can help you allocate your business capital more deliberately. This article will explore some key considerations to think about before lodging your application if you want to save money when registering a trade mark. 1. Only Pick Relevant Trade […]
Your domain name is one of the most important aspects of your brand portfolio. It is usually the way customers first interact with your brand online. Making sure you have the right to use your domain name, and preventing others from taking advantage of your brand’s goodwill, is a fundamental consideration. If you are interested […]
Business owners often overlook the value in their business’ intellectual property. However, a business’ IP can end up being one of the most valuable assets it owns. This article outlines: the two main steps that you should take to value your IP; and why a business might choose to value its IP. Before Valuing Your […]
When starting a small business, it is easy to become overwhelmed by all the registration requirements needed to get your business operating. However, it is important that small business owners do not overlook the importance of trade mark protection. Trade marks can become essential for long-term growth. This article outlines: what a trade mark is; […]
Trade marks are a great way to protect your business’ intellectual property (IP) and help establish your brand’s reputation. Trade mark registration can help protect your brand assets and make your business stand out from competitors. As a new or early stage business, you might wonder whether registering a trade mark is necessary so early […]
If you use images, short film clips or songs when operating your online business, you may be unaware of the potential copyright infringement you are committing. Copyright owners or internet service providers may issue you a notice of infringement, requiring you to take some form of action. This article will outline: what copyright is; what […]
A trade mark is an excellent way to protect your business’ intellectual property (IP). Indeed, a trade mark can be used to establish your brand’s reputation, protect your assets and help you stand out from competitors. However, a key step in registering your trade mark is proving distinctiveness from other trade marks. This article will […]
If your business intends to reuse images, text or music from the public domain, it is likely that your business requires a copyright licence to use those materials. For instance, without a valid copyright licence, your business could face civil and criminal penalties if it reproduces copyrighted material without permission. This article outlines: what copyright […]
