Purchasing an existing trade mark is a great way to enter an established market. However, there are several issues to consider before buying an existing trade mark, such as getting the transfer of ownership right and documenting the exchange. If your trade mark transfer is done right the first time, it will help you avoid […]
Applying for a trade mark can be an overwhelming process. To combat this, a TM Headstart application can provide applicants with valuable guidance when applying for a registered trade mark. Unlike a standard trade mark application, a TM Headstart application gives applicants an assessment of their application before they formally apply for a registered trade […]
Many business owners may be unaware of the value of their intellectual property (IP) assets. In some instances, a business’ IP can be one of the most valuable assets that it owns. However, there is no clear-cut method to valuing your IP, and ultimately the real value of your IP will only be determined once […]
Complex businesses often have complex trade mark requirements. A composite trade mark is a great way to differentiate your business from your competition. It is a unique indicator of the good or service that your business provides. However, there are a number of considerations to make before you apply to register your composite trade mark. This […]
As a tourism operator, you want to protect your valuable brand from competitors. Tourism operators rely heavily on distinct, deliberate and explicit advertising online, in newspapers and on television. Ensuring you maintain a good reputation is critical. You can maintain and protect your brand by ensuring that you have adequate and appropriate trade mark protection […]
The trade mark registration process can seem difficult and confusing, and the thought of a trade mark examiner reviewing your application even more so. Luckily, IP Australia has prepared a manual that is publicly available to help. You can review the Trade Mark Examiners Manual to better understand what a trade mark examiner considers before […]
Trade mark registration is an important part of establishing your business’ brand, so you must do it right. If your trade mark receives an adverse examination report, it means that your trade mark has not met IP Australia’s trade mark requirements. You will have 15 months to respond to the findings in this report. If […]
Have you ever wondered what the ™ symbol means, how it is different from the ® symbol and when you can use it? Understanding your rights regarding your trade mark is important. It helps you make informed decisions that can have flow-on effects for years to come. There are some differences internationally in how you […]
A trade mark is an excellent way to protect your business’ intellectual property (IP). You can use a trade mark to establish your brand’s reputation, protect your assets, and help you stand out from other competitors. A key element of registering your trade mark is proving that it is distinctive from other trade marks. This […]
Your intellectual property (IP) is an important business asset, making it essential to protect it properly. To best look after your IP, you might be considering trade mark registration. A registered trade mark gives you exclusive rights to the use and commercialisation of your trade mark. However, there are several restrictions when it comes to […]
