Company websites have become the first place most consumers look to engage with a business. As a result, it has become increasingly vital that you consider the rights associated with domain name registration. Additionally, a trade mark enables you to protect and enforce your rights to your brand. This serves as legal protection and a […]
Intellectual property (IP) is critical to your business’ success. Therefore, you must protect it adequately. One such way to protect your brand is by registering a trade mark. If your business has multiple goods and services offerings, you might wonder whether you can use a single trade mark for all your goods and services. This […]
Despite the similarities, the words’ trade mark’ and ‘trade name’ have different meanings in a business context. For instance, unlike registering a trade mark, registering your trade name is a requirement by law. This article can help you understand the main differences between trademarks and trade names. Trade Marks vs Trade Name A trade mark […]
Once you file a trade mark application with IP Australia, you may receive a trade mark examination report. You will likely receive a trade mark examination or adverse examination report if your trade mark application does not meet the requirements of the Trade Marks Act 1995. However, receiving this report does not necessarily mean IP Australia will reject […]
As a business owner, you must understand intellectual property rights, including those that cover trade marks. For many businesses, branding is one of the essential elements to success – after all, branding helps people find, identify and remember your company. One such way to protect your brand is through trade mark registration. This article will […]
With your intellectual property (IP) being a core aspect of business success, you must protect it properly. Protecting your trade mark includes having some foresight into the future of your business’ offerings. It is common for businesses to expand over time and therefore need to increase the scope of their trade mark. Often, an existing […]
Many business owners are surprised to know that their registered trade marks can be one of the most valuable assets within a business. A registered trade mark is a type of intellectual property that protects the features of a brand. Unlike a tangible fixed asset such as your business’ machinery, registered trade marks are intangible […]
If you are an overseas business owner wanting to trade in Australia, you should consider protecting your intellectual property (IP) in Australia. This includes your trade marks, as an existing trade mark in your home country will not be protected in Australia. This article will take you through some key things to consider if you are […]
As a business owner, you may have considered registering your trade mark to provide your intellectual property (IP) an extra layer of protection. A key concept that you need to understand is trade mark classes. This article will take you through what you need to know about trade mark classes and whether you can add […]
Having a registered trade mark is an excellent asset for your business. Not only can a trade mark help distinguish your brand from others and make your business more valuable, having it registered makes it much easier to enforce your trade mark rights. Imagine you find a business that has already registered a trade mark […]