With apps being a multi-billion dollar industry and growing each year, making your app stand out from the crowd can be difficult. One such way to ensure the success of your app is to protect your intellectual property (IP). Having a trade mark is one type of IP protection that can help protect your brand […]
Trade mark registration may seem like a difficult task at a first glance. However, once you have grasped a general understanding of the process, registration can become a much smoother process. To help you register an air conditioning trade mark, this article identifies three mistakes you should avoid. 1. Choosing the Incorrect Class When you […]
Since your brand is likely at a volatile stage of growth, it is important that you consider ways to prevent competitors from misusing your brand image. Fortunately, a registered trade mark can provide your startup with this invaluable protection. By asking yourself the following questions before you register a trade mark, you can determine whether […]
Your business’ intellectual property (IP) is one of its most important assets. This makes it vital that you protect it. One such way is to obtain a trade mark for your business’ assets. The two commonly used symbols to identify trade marks are the ™ symbol and the ® symbol. To help you understand the […]
When beginning your business to sell a good or service, there are many decisions to make. You will need to name your business, set up a store, and design and sell products. However, a step that often gets overlooked is ensuring adequate protection to your intellectual property, including your logo. When deciding the best way […]
Given the highly competitive nature of the fashion industry, it is important to take measures to protect your intellectual property. With this in mind, trade mark registration can provide you with the adequate protection your fashion label needs to prevent others from misappropriating your brand. To help, this article outlines trade mark basics and some […]
A product name like Johnson & Johnson’s BAND-AID® has become widely used by consumers as a generic description for all types of adhesive bandages. Whilst it is a great achievement of any business whose brand name becomes synonymous with their product, this can cause many issues for a business’ registered trade mark. When registering a […]
Depending on the nature of your business, you may be seeking multiple forms of intellectual property (IP) protection. If you have a unique product that you have designed, this can include design rights. This article will take you through the differences and overlap of trade marks and design rights, as well as three benefits of […]
You might be thinking that trade mark registration is a daunting process. At first glance, it may seem this way. However, knowing what is required in each part of your application can make the whole process much less challenging. When describing your goods and services in your application, consider the following points: using clear and […]
A trade mark is one type of intellectual property (IP) that protects your business’ brand. You can obtain a trade mark over a number of your brand assets, such as your business name or your business logo. This also extends to applying for a trade mark on your brand colours. To help you better understand colour […]
