Many trade mark owners are unaware of the reasons why IP Australia can reject their trade mark application. This often results in confusion and frustration when applicants find out that their application has not succeeded. To minimise the potential of IP Australia rejecting your application, this article will outline the common grounds for rejection. Doing […]
Trade marks are one type of intellectual property protection. A trade mark helps distinguish your brand from competitors by giving you the exclusive rights to use the mark in connection with your business. The trade mark classes system separates trade marks by their use. One of these classes is class 32, which covers beer and […]
Having a registered trade mark can give you certain exclusive rights as a business owner. One of the most common things that individuals try to protect with a registered trade mark is the name of their products. Registering a trade mark for a product protects its distinctive name and distinguishes it as something unique to […]
Trade marks are an excellent tool to help your brand stand out amongst competitors. Accordingly, it is important to register your trade mark to receive the best protection. Registration allows you to enjoy the full benefits of trade mark protection. To help you with your trade mark application, this article will take you through the […]
A trade mark is one way to help your brand stand out in the marketplace. Businesses will often seek to register a trade mark for their business name, logo, slogan or even their business’ jingle. However, while trade marks can take many forms, there are some restrictions on what you can and cannot register as […]
IP Australia is a government body in charge of trademark registration. They categorise trade marks into 45 different classes of goods and services. These classes allow different sorts of enterprises to register their trademarks in the categories that are most relevant to their main business. In particular, class 18 includes leather, leather imitations, travel items […]
When running a business, you may have some valuable assets that you would like to protect. On top of physical belongings that you must secure, you may also have intangible assets that require protection through a trade mark. Before filing a trade mark application, it is important to understand the entire process and how protection […]
If you have worked hard to establish your business and build your brand, you may be looking for ways to protect it. One of the ways to do this is to obtain trade mark registration. Trade mark registration is one way to protect your business’ intellectual property (IP) and ensure your brand has sufficient protection […]
As a business owner, it is common to wish to preserve your unique brand for a product or service that might benefit or otherwise enhance society. Indeed, you may want to exclusively obtain the right to trade mark a colour and ensure that competitors cannot claim your brand as their own to benefit from your […]
A common law trade mark is one that is not formally registered with IP Australia. However, such trade marks are in use within the marketplace to identify goods or services. They include names, phrases and logos that have a reputation in a certain region or area. Importantly, they do not have formal protection under IP […]
