As an owner of a textile manufacturing business, you should probably look into protecting your brand. Your business name is your trade brand. It distinguishes your products and services from those of your competitors. Trade marks primarily allow consumers to identify the origin of products or services, but they also increase goodwill and serve as […]
With thousands of supermarkets operating Australia wide, competition in the industry is fierce. Having your brand stand out amongst your competitors will help you establish your reputation in your community, therefore generating more sales. The best way to help your brand stand out is to protect your store from trade mark infringement. One way that […]
Suppose you have gone through the trade mark application process and registered your trade mark. Over time, you might consider expanding your business into new markets or offering new goods and services. In this case, you will need to consider what this means for your registered trade marks. Unfortunately, expanding the scope of your trade […]
In the music industry, a name is often associated with its artist’s reputation. Your listeners likely associate your DJ name with the type of music you produce, the quality of your production as well as your DJ services. Therefore, it is essential to prevent your name from being copied or misused by others in the […]
A title can say a lot about a film. It can reference a major theme or critical moment in the film and centre the audience’s focus on the main character. For this reason, some filmmakers seek to protect their film’s title under trade mark law to distinguish their film from others in the film industry. […]
You can use a registered trade mark to protect your brand from being misused by others in the music industry. A registered trade mark protects the features of your brand that make it distinct from your competitors. In addition, it provides you with the exclusive rights to use, license and sell your mark. This means […]
An essential feature of a registered trade mark is its distinctiveness. Distinctiveness means that the trade mark is recognisable and unique enough to identify your brand and the source of your products. For example, the IKEA branding is highly distinctive as you immediately associate the logo with IKEA goods and services. This is important because […]
Copyright law can be confusing. Ensuring you obtain and retain the right to use your artistic creations is essential for running a business. However, often you can confuse the automatic copyright protection you receive for artistic works with other rights you obtain through filing a trade mark application. Understanding the differences between trade mark protection […]
If you are a new business owner, you will want to protect your interests in the company. To gain ownership over your business name, you may consider registering the name with the Australian Securities and Investments Commissioner (ASIC) and then applying for trade mark registration with IP Australia. ASIC is the federal regulator of company […]
Your intellectual property (IP) is a key component to the success of your business. Your IP encompasses your entire brand, making it essential that you protect it properly. A trade mark is one type of IP protection that serves to distinguish your brand from others. A key element to trade marks is trade mark classes, […]
