Your intellectual property (IP) is an important business asset. As the very core of your brand, you must protect your IP. Registered trade mark protection is one such way to do this. However, there are a number of key trade mark concepts that you must understand. This includes whether you can obtain a registered trade […]
If you have developed a unique fitness regime, you might begin to think about protecting your intellectual property. However, you should note that a registered trade mark cannot protect a new method of working out or the order of movements in a specific fitness regime. Instead, a registered trade mark can protect the features of […]
Many small business owners use registered trade marks to protect their intellectual property. Registered trade marks can protect the features of your brand that make it distinguishable. This is because a registered trade mark gives you the exclusive right to use, license and sell your trade mark concerning your business’ goods and services. To cut […]
Your intellectual property (IP) is one of the most important parts of your business. Trade mark protection is a great way to protect your business’ IP. It usually provides you with exclusive rights to the use and commercialisation of your trade mark. However, in certain instances, it is possible to have identical trade marks co-existing […]
A trade mark is any sign you use to distinguish your business’ goods and services from others. In this sense, a sign could be your business name, logo, colour, shape and sometimes a combination of these things. If you use a trade mark in the day-to-day operation of your business, you might consider registering your […]
Whether you are an Instagram influencer or using Instagram as a marketing platform for your business, you might be wondering how you can protect your name. To help protect your brand and have it stand out, you should consider registering a trade mark. This article will guide you through the four key steps to register […]
Your trade mark application can lapse for several reasons. Namely, you may have failed to respond to an adverse report or pay the appropriate fees on time. In any event, a lapsed application means that your application is not valid. Therefore, IP Australia has not registered your application and entered it on the Trade Mark […]
When it comes to protecting Indigenous culture and traditional knowledge, Australian intellectual property law is far from perfect. Whilst registered trade marks can protect the brand features of Indigenous-owned businesses, several questions regarding ownership and consent to using sacred knowledge are bound to arise. Nevertheless, this article outlines: what Indigenous Cultural and Intellectual Property (‘ICIP’) […]
Sounds can become an essential part of a business’ brand identity. Think of the iconic sound of trumpets, accompanied by the sound of children singing, “We’re happy little Vegemites as bright as bright can be.” This catchy tune became part-and-parcel with the widely renowned food spread. Like other parts of a brand identity, it is […]
When you hear the slogan ‘I’m lovin’ it’, you might instantly recall the look of a Big Mac or the shape of the golden arches. For many businesses, their slogans are integral to their brand identity. Where your business’ slogan can set your business apart from others in the market, you should consider registering your […]