Filing a trade mark application with IP Australia can be a costly process. However, the Registrar will only waive fees in part or in full in rare circumstances. Unfortunately, no current regulation allows the Registrar to automatically waive fees for a particular class of persons or business such as a not-for-profit charity. Instead, the Registrar […]
Selecting the appropriate class of goods and services is crucial to gaining adequate protection of your intellectual property. For instance, a registered trade mark only protects some goods and services. However, trade mark protection will only apply to those goods and services you registered it in connection with. Ultimately, whether you include one or more […]
The trade mark process is foreign to many people, particularly those establishing new businesses. You might wonder when the best time to file a trade mark application is. For example, should you file a trade mark application before launching your business? Or should you wait until your business has been up and running for a […]
Your trade mark must distinguish your business’s goods and services from others if you intend to achieve instant registration. For this reason, IP Australia might reject a trademark application containing only a generic word or other generic elements. This is because the trade mark cannot distinguish the specified goods or services. To minimise your risk […]
If you operate a dance school, there are a few intellectual property protections you should consider. Namely, registered trade marks can protect the features of your dance school’s brand that distinguish it from other schools. In addition, you should consider copyright protection, and how this affects the music and dance movements you incorporate into your […]
A phrase as simple and short as ‘I’m lovin’ it’ can elicit a distinctive brand image in the minds of many consumers. Where you use a short phrase to distinguish your business’ goods and services from others in the market, you might consider registering it as a trade mark. A registered trade mark can give […]
A slogan can help differentiate your business from competitors and, therefore, be one of your most valuable assets. Like any valuable asset, you should take specific measures to protect your slogan. However, before you register your slogan as a trade mark, you should consider whether: your slogan is substantially identical or deceptively similar to another […]