The words that are associated with your business, product or brand are essential. They illustrate what your brand stands for in the marketplace. When you decide to trade mark a word, it can be a simple process if: your goods and/or services are relatively unique; and the word you are trade marking is not widely […]
Do you have a foreign business looking to expand into the Australian market? If you would like to operate in Australia whilst also protecting your intellectual property, then you will need to apply for a valid Australian trade mark. You can either do this by: applying for a trade mark in Australia; or filing an […]
If you are a business owner about to begin a trade mark application, you should be wary of making mistakes. Ensuring you correctly manage and deliver your trade mark application can: save you time and money; and help to avoid lengthy legal disputes. Receiving your trade mark will help you to better protect your brand […]
As a milestone for protecting your business’ intellectual property (IP), registering a trade mark is an important step for any business. A trade mark is an excellent way to protect your brand assets, establish your business’ reputation and help you stand out from any competitors. Despite the many benefits of filing for trade mark protection, […]
A nonprofit organisation can benefit from trade marking its name or logo, not only to protect its brand from being misused by other organisations but also to develop brand recognition. This article outlines: what a trade mark is; and three reasons why nonprofit organisations trade mark their names or logos. If trade marks seem like […]
