When applying for a registered trade mark, you cannot apply for a trade mark already in existence. To help, the Australian Trade Mark Search is a publicly available registry that shows the trade marks that IP Australia has previously registered or removed. While the registry can provide you with valuable information about a trade mark, […]
The phrases that the public associates with your business, product or brand are important. They distinguish your brand and help customers recognise your business. It can be relatively straightforward to trade mark your signature phrase if it is unique, relates to your good or service, and is not already in use. If your phrase does […]
Registering a trade mark is a great way to protect your business’ intellectual property (IP). Before registering a trade mark, it is important to check that someone else has not taken it already. With so many trade marks registered, the trade mark search process can be overwhelming. This article will explain why it is important […]
A successful trade mark application is an exciting milestone in the trade mark process. However, it is only the beginning of the trade mark registration process. After your application has been successful, there are a number of steps that have to take place before finalising your registration. This includes the release of your details to […]
The success of your business is almost entirely dependant on your brand, making it important that you protect it. When looking to protect your business’ intellectual property (IP) with a trade mark application, it can be easy to decide against seeking legal advice and opt for filing your trade mark application yourself. However, filing your […]
Protecting your business’ intellectual property (IP) is a critical step in establishing your business’ brand. Trade mark protection helps define your brand and the direction of your business. With this in mind, you may wonder if you can add a class to your trade mark when registering or maintaining a trade mark. This article will […]
Designing a game is an exciting but daunting process. Creating a game from scratch requires a lot of hard work and creativity, so you should protect your original creation. One of the best ways to protect your game is through trade mark registration. This article will take you through five steps to trade mark a […]
Trade marks distinguish your goods or services from other businesses and help build your brand. As a creative business, obtaining trade mark protection for your clothing brand is a great way to protect your brand’s intellectual property (IP). This will prevent others from using a design the same as or similar to yours. This article […]
As an advertiser, applying for a trade mark within the correct class is a crucial business decision. It helps you focus your business’ direction, protects your logo, brand or identifier and puts other people on notice that they cannot infringe on your intellectual property. Therefore, there are a number of considerations to make during the process. If […]
