Having your own business with a unique product is a big achievement. The increase in popularity of natural and herbal products in recent years also does not seem to be going away, meaning there is fierce competition. To help your brand and product stand out, trade marks are an essential part of your business. To assist […]
There is a lot to think about when registering a trade mark, from the different requirements in a trade mark application to avoiding different grounds for having your application rejected. To help simplify the process, this article outlines: the ins and outs of trade mark registration; and the biggest mistakes you should avoid when registering […]
Given the day-to-day demands of operating your business, it can be easy to overlook some of the long-term strategies you should consider to ensure that your business can profitably grow. Many business owners are unaware that trade marks are a vital tool that can provide their businesses with long-term protection. To help explain why trade […]
For businesses hoping to stand out amongst their competitors, having a distinct brand is an essential component of their business. As your business grows and the market becomes more competitive, registering a trade mark for your brand will become an essential element to the success of your business. This article will take you through five […]
Building up a following on YouTube takes countless hours and a lot of effort. For this very reason, you want to make sure that the brand you have worked hard to establish has protection from being copied by others. This article outlines how a registered trade mark can protect your YouTube channel name and three […]
With nearly 4 billion people worldwide having access to smartphones, the number of apps available for download in the app store is enormous. With nearly two million apps available on Apple phones alone, mobile apps are a multi-billion dollar industry that continues to grow each year with no signs of slowing down soon. The vast […]
If you come across a trade mark that is no longer in use, it may be considered an abandoned trade mark. Abandoned trade marks are available for registration upon removal from the Trade Mark Registry. This article explains: what abandoned trade marks are; key considerations to make before registering an abandoned trade mark; and the […]
If you are building your business and establishing your brand, you might already be considering what elements of your intellectual property (IP) you want to register as a trade mark. This can give rise to many questions about what is eligible for a trade mark. To help you navigate the trade mark process, this article […]
As a software developer, you have likely spent many hours perfecting your software before it is ready for use. Given all the effort that goes into developing software, you must take the necessary measures to protect it properly. This includes registering a trade mark for your software name. To help you better understand the importance […]
When establishing your business, your brand should be at the forefront of your mind. A good brand helps your brand reputation, which in turn generates more business. To help protect your brand, you should obtain legal protection over its assets. In particular, you should seek protection over your business’ intellectual property (IP). One way to […]