If you are seeking legal protection for your business’ products, a trade mark is an excellent option. A trade mark is one way to protect your brand and distinguish your product from other products in the market. This gives you both a competitive advantage and legal rights, providing peace of mind that others will not […]
If you have established a business and are looking to obtain trade mark protection, you may be wondering if you can trade mark your service. To help you better understand your trade mark options, this article will take you through whether you can trade mark a service. What Is a Trade Mark? A trade mark […]
The internet and social media have made it easier than ever to build your brand and business while also interacting with audiences throughout the world. To navigate this era of globalisation, company owners who trade under valuable brand names or use other forms of trade marks in their business must be aware that various regulations […]
Registering a trade mark with IP Australia is fairly straightforward for any person or business owner. However, it is easy to make mistakes during the trade mark registration process, which can lead to unwanted and additional costs. This article provides an outline of four common mistakes that you should avoid when registering a trade mark […]
Once you have developed an app, it is worth considering how you might protect its identifiable features through trade marks. Trade marks are a sign used by individuals to distinguish their goods or services during the course of trade. Trade mark owners have the exclusive right to use, licence and sell their mark, meaning trade […]
Before applying for a registered trade mark, it is important to consider whether the trade mark you have in mind is actually registerable. Under the Trade Marks Act, trade marks have to satisfy certain criteria in order for IP Australia to approve them. To limit the chances of IP Australia rejecting your trade mark application, […]
Once you have registered your business’ name and begin operating, you should begin to consider other ways to protect your business’ intellectual property. As a business owner, you can prevent others from misusing your trade name by further protecting your business’ trade name. This article outlines the key differences between registering a business name and […]
Your business’ brand is essential to its success. Trade marks are one way that you can help protect your brand, providing you with avenues to prevent others from infringing on your trade marks. In addition, trade marks serve as a valuable marketing tool, helping you distinguish your brand from all other brands, increasing the value […]
When trying to grow your business and establish your brand, it is important to consider your trade mark options. This may include trade marking your initials. Many famous brands are known by their initials. For example, BMW is far catchier than Bavarian Motor Works and Louis Vuitton’s famous LV monogram is a primary element of […]
Determining the goods and services for use in your trade mark application is perhaps one of the most critical steps. The trade mark classes you select will determine the scope of your trade mark protection. Failure to register your trade mark under too many or too few classes may have negative consequences. To help you […]
