Consider registering trademarks if you want to protect your private company’s intellectual property (IP). Registering your company logo can provide more substantive protection under the Trade Marks Act. You can obtain the exclusive right to use, license and sell your private company’s logo. However, before you file to register your company logo with IP Australia, you should […]
Unlike registering your business name, trade mark registration is not a compulsory legal requirement. Instead, trade mark registration is an option to protect your intellectual property (IP) further. Namely, when you register a trade mark, you gain the exclusive rights to use, license and sell your mark. This means you can prevent others from using […]
When establishing your business’ presence, your first step might be obtaining licensing rights to use a domain name. A domain name is an online address that allows consumers to access your business’ website. However, acquiring the right to use a domain name does not necessarily mean that you can prevent others from using the domain […]
If you use a distinctive smell to distinguish your business’s goods or services, you can register your scent trade mark with IP Australia. For example, the eucalyptus scent is a trade mark for golf tees. Whilst it is not impossible to register a scent trade mark to protect your brand, it can be pretty difficult. […]
If you want to protect your brand assets, consider applying for trade mark registration. A trade mark is one form of intellectual property (IP) that makes up a large portion of your business’ value. Trade marks help distinguish your brand from others, ensuring your business stands out from your competitors. However, suppose you are a […]
If you are building your business and establishing your brand, consider what elements of your intellectual property (IP) you want to register as a trade mark. A trade mark is an excellent way to protect your brand from being used by competitors without your consent. For instance, a logo is one popular brand element to […]
Expanding your business into Singapore can be both a stressful and exciting venture. Indeed, protecting your intellectual property is one of the many considerations you will have to make when undergoing the expansion. If you registered a business trade mark in Australia, your trade mark protection does not extend to overseas territories. For this reason, […]
Registering a trade mark is an excellent way to provide further protection for your brand. However, if you wish to do so but are yet to register your business name, you may have some questions. By law, any party carrying on a business under a name must register their business name. Specific exceptions to this […]
If you have created and intend to sell a food product, you are probably looking for the best ways to protect it from other imitations. This article will take you through whether you can register a trade mark for your food product and other potential ways of protecting your food product from being misused by […]
Registering a trade mark for your business is an excellent way to protect its intangible assets. Although the process is usually long and complex, online applications have made this much more manageable. Australia’s IP office, IP Australia, has developed several tools to help you apply for trademarks online. This article will take you through a […]