If you have developed a sports game, you should think about how you can protect your intellectual property. Notably, a registered trade mark will not protect the rules and movements required in a sports game. Instead, a registered trade mark can protect the features of your sports game that make it distinguishable from others in […]
If you have successfully registered your trade mark, you gain the exclusive right to use that trade mark. This means that someone can infringe your trade mark rights if they use a sign which is substantially identical with, or deceptively similar to, your registered trade mark and concerns the specified goods and services of your […]
Once IP Australia advertises a trade mark application as accepted, you have two months to oppose its registration. When opposing trade mark registration to protect your trade mark, there are specific grounds you must rely on to establish a successful opposition. Namely, you can oppose a registration if: This article explains how trade mark opposition […]
Selecting the appropriate class of goods and services is crucial to gaining adequate protection of your intellectual property. For instance, a registered trade mark only protects some goods and services. However, trade mark protection will only apply to those goods and services you registered it in connection with. Ultimately, whether you include one or more […]
In the US and Australia, trade mark registration can protect a business name, logo, slogan or anything else that differentiates your business’s goods and services from others. However, a trade mark you registered with the US Patents and Trademarks Office (USPTO) will not enjoy protection in Australia unless you apply for additional protection. To help […]
Your trade mark must distinguish your business’s goods and services from others if you intend to achieve instant registration. For this reason, IP Australia might reject a trademark application containing only a generic word or other generic elements. This is because the trade mark cannot distinguish the specified goods or services. To minimise your risk […]
Many business owners are surprised to know that their registered trade marks can be one of the most valuable assets within a business. A registered trade mark is a type of intellectual property that protects the features of a brand. Unlike a tangible fixed asset such as your business’ machinery, registered trade marks are intangible […]
If you operate a dance school, there are a few intellectual property protections you should consider. Namely, registered trade marks can protect the features of your dance school’s brand that distinguish it from other schools. In addition, you should consider copyright protection, and how this affects the music and dance movements you incorporate into your […]
A phrase as simple and short as ‘I’m lovin’ it’ can elicit a distinctive brand image in the minds of many consumers. Where you use a short phrase to distinguish your business’ goods and services from others in the market, you might consider registering it as a trade mark. A registered trade mark can give […]
A slogan can help differentiate your business from competitors and, therefore, be one of your most valuable assets. Like any valuable asset, you should take specific measures to protect your slogan. However, before you register your slogan as a trade mark, you should consider whether: your slogan is substantially identical or deceptively similar to another […]