When establishing your business’ presence, your first step might be obtaining licensing rights to use a domain name. A domain name is an online address that allows consumers to access your business’ website. However, acquiring the right to use a domain name does not necessarily mean that you can prevent others from using the domain […]
If you use a distinctive smell to distinguish your business’s goods or services, you can register your scent trade mark with IP Australia. For example, the eucalyptus scent is a trade mark for golf tees. Whilst it is not impossible to register a scent trade mark to protect your brand, it can be pretty difficult. […]