Selecting the appropriate class of goods and services is crucial to gaining adequate protection of your intellectual property. For instance, a registered trade mark only protects some goods and services. However, trade mark protection will only apply to those goods and services you registered it in connection with. Ultimately, whether you include one or more […]
As a business owner, you must understand intellectual property rights, including those that cover trade marks. For many businesses, branding is one of the essential elements to success – after all, branding helps people find, identify and remember your company. One such way to protect your brand is through trade mark registration. This article will […]
In the US and Australia, trade mark registration can protect a business name, logo, slogan or anything else that differentiates your business’s goods and services from others. However, a trade mark you registered with the US Patents and Trademarks Office (USPTO) will not enjoy protection in Australia unless you apply for additional protection. To help […]
A trade mark is an excellent way to protect your business’s intellectual property (IP). Registering a trade mark can help establish your brand’s reputation, protect your assets, and help you stand out from competitors. A key element of registering a trade mark is demonstrating that it is distinctive from other trade marks. However, proving distinctness […]